The broadcaster transmitted every match live. Mediaset was the exclusive broadcaster of the 2018 FIFA World Cup and utilizing this new Mediaset Play offering, it was able to reach a wider audience and increase sales. The collaboration will also ensure that we, in partnership with Mediaset, can better monetise content optimally, and increase revenue and provide a better yield on investment.” Paola Colombo, General Manager, Adtech and Business Development for Publitalia said: “ By being able to use the Comcast Technology Solutions and FreeWheel platforms as part of an integrated technology stack, Mediaset will be able to achieve high quality delivery and improved time to market through one standardised platform and vendor.
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Mediaset Play also enriches the new generation of advertising products offered by Publitalia, Mediaset’s sales unit, enabling new models of interactive and addressable TV advertising.
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Together, these technologies will unify and power Mediaset’s monetisation strategy for content and ads as it launches new apps on the web, iOS, Android and smart TV, the latter being developed with cutting-edge HbbTV technology. Mediaset Play integrates the combined, industry leading technologies of Comcast Technology Solutions’ online video management platform and FreeWheel’s ad management platform. This collaboration will ensure Mediaset continues to innovate in a competitive market.”
Mediaset CTO Maurizio Galli remarked: “ We chose the Comcast Technology Solutions and FreeWheel platforms because they are true leaders in their field and offer a solid solution to support our business needs. It also gives consumers greater choice and enhances the user experience through the platform’s stability, improving the functionality of its live streaming. As a result, the broadcaster will reach a wider set of consumers.
One of the main benefits of the integration is the ability for Mediaset to optimise the distribution of its video on demand (VOD) services. Mediaset Play is the result of a new collaboration and deployment of technologies powered by FreeWheel and Comcast Technology Solutions (CTS), both part of Comcast Cable. The new offering helps unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching AVOD (Advertising VOD) strategy. MILAN, ITALY – FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset for the platform Mediaset Play, a new live and on demand online streaming service. The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
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